Memberships

Stage I

Strategic Marketing Management
Branding and Marketing Communications
Consumer Behaviour and Research

Stage II

Elective Module 1
Elective Module 2
Elective Module 3

Access the knowledge, skills, and strategic mindset necessary to excel in marketing.
Gain the best tools possible to engage with audiences from around the world and market products effectively and efficiently.
Learn innovative thinking practices in preparation to lead teams successfully.
Understand consumer behaviour and market trends and implement effective marketing strategies.
Learn important practices to execute and evaluate strategies effectively.
Understand the dynamic nature of today’s competitive marketplace.

Programme Structure

Programme Highlights

Study Online

Choose your own study hours and work around a busy schedule by studying online with LSBF.

Engaging Study Material

We believe that dynamic and interactive lectures not only facilitate understanding but also make the learning process enjoyable and effective. Our online and in-person programmes provide the opportunity to fine-tune your education and study topics you genuinely care about.

Support and Guidance

Comprehensive support and guidance for students are integral to a well-rounded education. Receive personalised academic advice and a range of resources to help you excel in your studies and career.

Your Virtual Campus

Access the hub for collaborative learning, discussion forums, and easy access to course materials. Step into a dynamic online learning environment that connects you with tutors, peers, and resources from around the world.

Entry Requirement

Engaging Study Material

Relevant undergraduate degree (any class, any subject area) or ACCA/CIMA or other equivalent professional qualifications.
Applicants who do not meet the stated entry requirements may apply via the Mature Route. Applicants will be asked to provide evidence of three years’ managerial work experience, plus certificates/ transcripts of their highest qualifications achieved to date. Applications via this route are assessed on a case-by-case basis.
To know about Recognition of Prior Learning Policy (RPL) Click Here!

Application Documents

Applicants who do not meet the academic criteria may be considered based on post-secondary level education and work experience under certain circumstances, subject to review from the LSBF Academic Admissions Board.

Language

IELTS 5.5 or equivalent.
High school completed in English.
Bachelors completed in English.
2 years of work experience in an English-speaking environment (upon approval by admissions board).

Take the next step

100% Online, Globally Available – Learn Without Borders

Exceed your expectations. Increase your impact.

This comprehensive Msc Strategic Marketing programme is designed to equip students with the knowledge and skills needed to excel in the field of marketing. Students will develop a deep understanding of marketing strategies, consumer behaviour, customer profiling, marketing communication, and marketing management.

Stage III

Integrative Research and Consultancy Project

Develop and critically evaluate comprehensive marketing strategies.
Research consumer behaviour and its application within marketing campaigns.
Utilise appropriate tools to determine customer profiling and develop relevant messages.
Critically analyse the importance of marketing communication strategies, the nature of communication and message development.
Critically apply factual and conceptual knowledge from across all aspects of marketing to complex situations.
Critically evaluate and synthesise a wide range of techniques and methodologies used in marketing management.
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Programme Outcomes